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Borigni from Emser Tile Named 14th Annual HD Awards Finalist
04/26/2018
by Laura Brauer

Borigni from Emser Tile Named 14th Annual HD Awards Finalist

Heightened brushed concrete look celebrated for innovation and functionality

LOS ANGELES – Emser Tile is honored to announce its Borigni series has been selected as a 14th annual HD Awards finalist in the flooring category. The award, organized by Hospitality Design magazine, recognizes products based on a myriad of criteria, including design innovation, aesthetics and functionality in hospitality environments; cost/value; technical advancement; and environmental responsibility.

An accomplished panel of industry professionals — Karen Herold, founder, Studio K; Gulla Jónsdóttir, principal, Gulla Jónsdóttir Architecture + Design; and Barry Richards, principal and studio leader, Rockwell Group — selected finalists and will name winners to be announced at the annual HD Awards event, June 6 at Cipriani 25 Broadway in New York.

Merging function and form, Borigni lays the foundation for complementary design elements in hospitality environments, and features a heightened concrete look with slight color and texture variations achieved through high-definition printing. The series’ large format glazed porcelain tiles offer the aesthetic and durability of concrete, while outperforming the material in cost and ease of maintenance.

Supporting a traditional industrial aesthetic infused with modern appeal, Borigni breaks the boundaries of the brushed concrete look with customizable installation opportunities. Intermix three trending tile sizes — 35” x 35”, 18” x 35”, and 12” x 24” — for truly one-of-a-kind designs. Furthermore, carry texture from the floor to the wall with raised diagonal accent tile, which invites a variety of diagonal, chevron, and diamond patterning previously unseen in traditional concrete. The collection’s flexibility allows designers to install patterns across expansive floorways to create an artistic effect — patterns which can even transition from indoor to outdoor.

Explore Borigni, along with a range of trending collections, at Emser Tile’s HD Expo 2018 booth 5949 from May 2-4 in Las Vegas.

Learn more about the 14th Annual HD Awards by visiting Hospitality Design’s website.

 

About Emser Tile LLC – Emser Tile is the largest privately held designer and marketer of tile and natural stone products in the United States. Our principal offering includes an extensive line of ceramic, porcelain, natural stone and decorative products to service the design and product needs of our customers. Our products are distributed nationally through a company-owned network of local sales and service locations. The company’s products are used extensively in new home construction, remodel applications as well as commercial projects including multi-family housing, hospitality, shopping centers, office buildings and educational facilities. For more information, please visit www.emser.com and follow us on Facebook, Twitter, Instagram and Pinterest @EmserTile.

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MEDIA CONTACTS

Kelsey Adamson
kelsey@mwilliamscg.com
704.942.7248 (cell)
Barbara Haaksma
barbarahaaksma@emser.com
323.680.7697 (cell)